Based on years of experience fielding more than 5,000 studies, the NR team advises clients on questionnaire design to maximize the clarity and flow of the study. Senior staff alert clients when they identify problems with the wording of questions and response alternatives, or with the logical flow of questions.

Understanding that each project is unique, NR personnel work with the client to secure the proper sample for each individual job. Once in the field, our supervisory staff continually monitors the efficiency of the sample and checks that proper sampling procedures are used.

Prior to fielding a new study, NR staff may conduct a pre-test to assess how the questionnaire works overall. Clients may monitor the interviewing either on-site or from a remote location. Some of the specifics examined during a pre-test are sample usage, screening questions, clarity and flow of questions and response categories, length of interview, incidence and clarity of instructions.

NR uses Query XM for our CATI questionnaires. The Programming Department is fast, accurate, and adept at programming even the most complicated documents. Referencing previous answers, performing calculations, and complex rotations are handled easily. Clients are able to ensure the accuracy of the programming by reviewing the questionnaire in a user-friendly demo.

NR’s 50 fully monitored CATI stations are staffed with trained telephone interviewers. While new hires must successfully complete a training session on all tenets of survey research, the training and education of our employees is a continuing priority. Supervisors provide a thorough briefing on each study and monitor interviews to ensure professional and accurate data collection.

Years of experience enable NR’s coding personnel to create precise, workable codebooks. Quick and careful coding by our professional staff enable us to meet tight deadlines.

Completed survey results are tabulated using Wincross. The Data Department works closely with clients to set up tables according to their specifications regarding significance testing, summary tables, means, medians, and nets.